What is a Research Statement and How to Write it

hi!, this is {narator name}. A summary of all the research achievements along with a proposal for future research is called a research statement. Research statement includes both findings as well as current aims and future objectives. It is considered relevant as a part of the job application process, and it helps in the identification of suitable applicants.

 In the business world, a research statement is also known as a research summary or proposal. The focus on current research is depicted by the term ‘summary’, while ‘statement’ would be present as well as the future agenda.

Information about you such as your academic knowledge, speciality area and verbal or communication or writing skills are known to employers. It also lets the employer know your potential for making a relevant contribution., we also learn about customer expectation.
Customer expectations include the set of responses, behaviors, prices, offers, service or product improvements, personalization, experiences, etc that customers long for or anticipate while interacting and engaging with a company. Customer expectations are the set of things that existing and new customers of a business expect.Here is quick overview what we are going to learn in this class

A research statement should explain

  1. Contribution of your research towards your field, signifying its relevance and distinctiveness
  2. Past and present research projects
  3. Your excitement about the research
  4. Your aim for the next 2 – 5 year period along with expected outcomes

A research statement is expected to be one or two pages long. However, every application may require a different format. The statement should show the relevance of your work and its application in your field of study.

It should be written in simple terms and should be understood to everyone, including people who are not technically strong from that field. A strong research statement is presentable, readable and compelling, which fits well with the current expectations and objectives of the department.


  1. A research statement is a tool which conveys the search committee about your professional identity and the scholarly journey that you have taken up so far.
  2. It helps to communicate that your research will logically follow right from what you have done, and it is necessary and innovative.
  3. It assigns importance for your research interest. It helps to answer the question of why does your research matter.
  4. The hiring committee, with the help of research statement, can assess the area of speciality, the potential of the project to get funding, academic abilities and strengths, compatibility with the school and ability to think as well as communicate like a scientist or scholar

Types of Research Statements

Commonly there are two types of research statements:

  1. Objective Research statement
  2. Subjective Research statement

1. Objective Research Statement:

These are the statements which give a balanced and holistic overview of the entire research study.

2. Subjective Research Statement:

This statement is entirely based on the results of the research analysis and the focus on the entire research study is minimal to none

Purpose of Research statement

The primary objective of a research statement is to let the readers or viewers understand the essence of the research document and critical points of research and where the research will lead to. The further para’s of a research statement may enumerate the advantages of a research report to the relevant field. Following are a few questions which should be answered to make a research statement successful:

  1. Interest in the study of research
  2. Unsolved questions and objectives which made the student for the undertaking of the study.
  3. Significant and relevant accomplishments from the study
  4. The methodology used in the study, collection and analysis of the data of the research
  5. Limitations of study
  6. Applications of research

Content of a research statement

Content of a research statement

Following are three main elements or parts of a research statement:

Research statement for the recent or present research

A research statement of graduates or students discusses the thesis or research which is required in their university.

  1. It should enable the student who may have created many research studies on similar relevant topics, to establish a link between them
  2. It should discuss the interest of the student in his field of interest
  3. The statement should also consider the relevance, applications as well as the contribution which it makes the field
  4. The research statement should describe the contribution of every participant or student in the project. This is applicable only if the research was prepared and submitted as a group or a team.
  5. There should be a section on the acknowledgement of the work of other researchers in relevant fields.

Considerations of research statement for future research

  1. The research should discuss the short term objectives of the study which you will be performing in the future
  2. It should also include a few concepts of research which you are planning to work
  3. The research statement should also address the idea of how recent work has made way for research that you are planning to do.
  4. Discuss the funding such as the source of your funds, collaborative partners if any, facilities that you will be using, etc.
  5. The research statement should also discuss how the research objectives will match your current departmental objectives
  6. It will also consider the long-term goals of your studies. These are the ones that your research wishes to achieve after five years or more.

Research statement considerations for details

  1. The research should discuss the plan of research in a realistic way
  2. The research should give proper and appropriate amounts of attention for the highlights of the research without going into too much detail.
  3. In order to support the research, there should be relevant graphs, charts and illustrations.

Formatting a research statement

There are three parts to formatting a research statement:

  1. General formatting
  2. Organization
  3. Writing a statement

1. General formatting

Your research statement aims to introduce yourself to a committee which may contain people from in and out of your field. They should be excited about your research, as well. To make it easy for the reader, your research statement should:

  1. Have three or less than three pages
  2. Use sections such as headings and subheadings
  3. Make use of bullets and paragraphs at appropriate places
  4. Use a readable font size easily
  5. Use margins but make them of reasonable size

2. Organization

Keep in mind the theme which guides your research subject area. Write:

  1. The main theme and its importance
  2. Specific skills which have been used to solve the problem
  3. Relevant examples of such issues which have been addressed by you along with success to build credibility and inform people who are not from your field
  4. Discussion about the future of your research. Particular emphasis should be given to this section since people from both in and out of your field would be interested in knowing it.
  5. Last paragraph which gives an overall good impression of your research

3. Writing


  1. It is advised to avoid jargons in your research statement. Ensure that you describe your research in a language which many people not related to your field should comprehend. Also, ensure that people both from and out of your field read the research before sending it ahead. A research committee will not be satisfied with the research if they will not understand it.
  2. Keep your writing as clear, concise and concrete as possible.
  3. Keep your research statement at the summary level and give more details during the interview
  4. Do a few proofreads. Use softwares such as Grammarly to avoid spelling errors and correct the small mistakes which you may have missed


  1. The first thing you have to convince the committee is not only that you are the correct person to carry out the research, but also you are knowledgeable about it thoroughly.
  2. You have to include the information which sets you apart – like a publication from a relevant journal. Ensure to include all details about such a publication like ISBN no, topic name, etc.
  3. Make sure you are excited about your research and include it in your research as well
  4. Include primary results and how would you build on these results
  5. Acknowledge the work of others in your field
  6. Focus on your research work rather than focusing on yourself
  7. If your research is going to require funding, then include the information of possible funding partners and industrial level collaborations which may be required.
  8. Have a summary of your research and provide if asked for.
  9. Important findings should be listed along with limitations of your research
  10. Make sure to include the background material which gives relevance or context to your research. It also improves the credibility of the research.

Common reasons for rejecting a research statement

Following are a few reasons because of which many research committees reject many research proposals:

  1. The research is trivial, and it is observed that it does not contribute beneficially to the field.
  2. The hypothesis of the research statement is unstable, and it does not have enough evidence for it to be compelling and attractive
  3. The research statement addresses a very limited or small area and fails to address the primary issues in the field
  4. The scope of the research statement is vast, and it necessitates an analysis of multiple variables at once, which makes it cumbersome
  5. The research statement does not fully understand the complexity of the research study.

Hence while writing a research statement, care should be taken so that these reasons do not crop up and form a reason for the rejection. While the research statement will do half of the work, the rest half is to be done by you in an interview; however, it is essential to understand the first half has to be done correctly to get an opportunity to show the second half.

Customer Expectations – Definition, Types, List, and how to meet them

What are Customer Expectations?

Definition: Customer expectations are defined as a collection of thoughts, desires, and anticipation that a customer might have in mind during and after making a purchase of a product or service from a business or brand.

For example, when you buy a product, you want it to satisfy your product requirement efficiently. Thus, even before purchasing any product, a customer has the list of expectations it wants that product to fulfill.

Conventionally, buyers have demanded essential services. They want the quality of the product to be excellent. The price of the product should be fair and must match the product.

In this modern era, customers require basic services and need some other expectations to get satisfied. They want the companies to understand their demands and requirements, and they do not wish to be looked upon like random figures. Customers now want the products to be modified, and some even want to change the products entirely. Customers expect data protection services.

Why meet Customers Expectations?

Now, let us talk about why do businesses aim to meet customer expectations. When a company launches a product, what does it expect?

It expects the customers to get aware of the product as well as get drawn to it.

And after the customers purchase the product, how can a company make sure that the customer won’t trust any other alternative brand for the same product?

At this point, the company needs to ensure that every demand and expectation of the customer concerning the product is satisfied.

The ultimate objective of setting up a business is to meet customer demands. The happier customers you have, the more your business will evolve. A brand needs to keep its customers pleased and satisfied with the product continuously. This will help a brand gain, loyal customers.

Some of the key reasons why businesses should try to meet customer expectations are-

1. Getting Repeat customers

Fulfilling customer expectations helps businesses in converting existing customers into loyal customers. As per stats, when businesses try to convert new customers, it costs them 5x more than converting existing customers. Therefore offering personalized services to fulfill customer’s expectations help businesses in getting repeat customers.

2. Standing out from the competition

Meeting and exceeding expectations of customers is useful in setting a business apart in the competitive marketplace. Fulfilling service level expectations via excellent support services during a customer journey and ensuring consistent experience even after the purchase is one of the key reasons behind gaining customer loyalty. When your customers would know that you anticipate, understand, and fulfill their needs, they will prefer to purchase from you instead of any of your competitors.

3. Word of mouth marketing

Businesses that have met customer expectations enjoy optimization via effective word-of-mouth marketing. Research shows that customers with poor experience share their story with 15 people while customers with good experience share their story with 11 people. It also helps in optimizing the brand reputations.

All in all, meeting customer expectations will empower a brand or business with an increase in loyal customers who will further bring other customers. Meeting customer expectations will ultimately lead to an increase in revenue.

Why exceeding customer expectations is critical?

One survey found that the businesses that have exceeded customer expectations say that 91% of their customers are more likely to opt for a repeat purchase after having a positive experience during and after a purchase.

71% of such customers also affirm that their purchase decisions are generally based on their quality of experience with a brand.

Hence, businesses that go the extra mile to deliver what their customers expect- even before their customers (verbally or non-verbally) express their desires enjoy better conversions and sales.

What are the types of Customer Expectations?

types of Customer Expectations

The 5 types of customer expectations that businesses need to pay heed to are-

1. Explicit expectations

These revolve around some specific targets that your target audiences are looking for when they seek out a type of product or service that you offer.

2. Implicit expectations

These expectations are associated with the table stakes or minimum offering that customers might expect from any business in your niche. Such expectations are generally based on the contemporary market trends and experiences that your competitors are offering.

3. Interpersonal expectations

Such expectations talk about what customers want to receive while interacting with your service or support team. It covers the service experience that your customers expect.

4. Digital expectations

These are the expectations that customers have from the online portals and platforms of the businesses. Such customer expectations revolve around an easy and personalized user experience across multiple channels on the web. Customers also want data privacy and security while going through digital channels.

5. Dynamic performance expectations

Customers also have dynamic performance expectations from the businesses or brands. Such expectations talk about how a product or service is expected to change and modify with change in time.

List of Customer Expectations which ensures Customer Satisfaction

When businesses know what would their target customer expect, they become proactive in offering excellent customer service to meet and exceed customer expectations. Some of the basic expectations of customers are-

1. Product and Customer service should be fast

Consumers always expect the service to be fast. When they order a product, they expect the delivery of the product to be quick. If they face any problems with the product, they want it to get resolved by the company as soon as possible. The faster the company provides a solution, the more the customer gets satisfied with the product. A company should take care of the following –

  • Quickly respond to the customers.
  • The official website should be responsive.
  • Allow the customers to have secure payments
  • Provide a fast and effective solution.

2. Detailed Data by Self-Service

The customer awaits quick answers from the self-service portal. Companies should focus on providing solutions to the frequently asked questions by the customer. It should contain –

  • Accurate data
  • Updated FAQ section

3. Positive customer experience by customer service agents

Customers positively review brands and companies based on how their customer experience was. Things customer expects from customer experience –

  • Companies must understand them.
  • Issues commonly faced by them should not repeat
  • Quick solutions

4. Simple digital channels experience offering exactly what all your customers expect

Customers want a brand’s website to be simple to access. It should have the necessary information needed by customers to decide which product to buy. Companies must ensure that their applications are way better and effective than other brands.

Nowadays, almost every brand has its website and application using which the customer can easily order. Customers prefer using applications that are not that difficult to operate. In their busy schedule, they do not like to waste much of their time and want to get stuff in one go.

Therefore, companies need to make sure that their digital websites and applications are not complicated to use. It should boost the customer’s experience.

5. Customers need a Personalized experience

The customers want the company staff not to treat them like numbers. It can happen when the employees of the company interact with the customers by taking their names. The company should understand the customer’s buying patterns and accordingly recommend to them what to buy.

It is good to build a healthy bond with the customer. That will make the customer’s journey faster. Customers require a brand’s representatives to be qualified, specialists in their profession, helpful, and polite.

6. Customers demand great customer service

Customers want to understand whether a company cares about them or not. A company can ensure the customers that they care through providing high-quality customer support. First, you can concentrate on your customer’s demands and the issues they are facing.

Then, help them accordingly. Avoid making your customers feel neglected. Keep their demands and concerns at high priority. Companies have boosted their revenue by building a reputed image in the eyes of the customer.

A company becomes more successful by concentrating on its customers as the objective is to attract customers and hold them from choosing any other brand over yours.

7. Innovative product or service

Customers expect their products to get modified in a while. They love to see upgradations. Customer choices change timely. It should be considered that the customers get what they require now and not what they were expecting a year back.

Therefore, companies must always strive to look for improving their products. This will attract new customers as well.

10 Customer Service Expectations

Service Expectations

Businesses today need to fulfill some specific expectations that are strictly related to the customer customers such as-

  • Customers need the company to understand what they require – Ensure that you know what the customer wants and fulfill those needs from the start.
  • Customers require various alternatives to contact a company – Customers anticipate firms to communicate on the channel they prefer.
  • Customers want a company to reply instantly- Companies need to quickly respond to their customers.
  • Customers need a quality client experience – Cultivating rapport with clients will improve the possibility of surpassing their demands, converting them into loyal customers.
  • Customers require a company to resolve their issues – Customers expect companies to come up with effective solutions to their problems.
  • Customers want the company to hear them – Customers need the companies to read their reviews and work on them.
  • Companies must be proactive – Customers love to engage with a proactive company. They expect you to enhance the communication plan and provide opportunities for them to give honest feedback.
  • Customers like personalized experiences and surprises – Companies should strive at providing customers product and services that they wouldn’t have imagined and will love it!
  • Customers want to save their time at any cost – Customers, no matter how much the product values, want their experience to be quick and efficient.
  • Customers need the companies to give them logical solutions – Customers hate it when they are not given effective solutions. They expect companies to be consistent and work on their issues.

Factors affecting Today’s Customers Expectations

1. Previous Customer Experience

The experience that the customer has had earlier matters. If the customer is notably satisfied with the service provided by your company, they would expect more. Companies should be able to meet the high expectations of customers.

2. Customer Interactions and Customer Engagement

The way your company interacts and engages with customers is important. If the customer is happy with the service provided by your company, they will come back and recommend it to others as well.

3. Customer Feedback

Customers look forward to their feedbacks being considered. They want the companies to upgrade according to their feedbacks.

How do you meet Customer Expectations?

1. Managing customer study and comparing outcomes

Customer study reveals critical factors that help fix customer issues. Absolute research can also assist you to see the differences in the goods and services provided. It can cast knowledge on everything your buyers need but are not getting.

2. Providing additional mediums for customer reviews

It is important to collect feedback from your customer and analyze it. Ensure to reply to queries and goods improvement recommendations. Analyzing customer experiences on review sites and resolving their issues in a timely manner will help a brand in meeting customer expectations.

3. Focusing more on Customer Experience

Knowing and providing to customers’ requirements is reasonably the most significant trait companies can adopt. Businesses should ensure employee engagement in a way that they can serve customers in the most personalized manner possible

4. Social Media Listening

Since today’s world is all about social media. It is vital to move forward and know what your customers think about you via social media. It is one of the key practices when you want to optimize your brand online.

How to Exceed Customer Expectations?

When you keep on meeting customer expectations, they start having higher expectations from you, and that is why it is crucial to exceed their expectations. Some of the ways you may try to do this are-

1. Incorporate a winning culture

For exceeding customer expectations, businesses should have the right culture and processes in place in their organization. You may do this by writing a customer experience intent statement and letting your leaders or managers get buy-in from the employees or team members.

Your employees should understand the importance of exceeding customer expectations, plus they should have access to a knowledge base and practical training to achieve these goals. You should also recognize and reward the employees who succeed in accomplishing this goal.

2. Understand the target persona of your business

It is true that no business in this world can make all the customers happy and satisfied, as the parameters of satisfaction of every customer are different. Therefore, businesses should hone their skills in exceeding the expectations of a target persona.

You may talk to your loyal customers or can ask them to participate in a survey to analyze the kind of features these customers have in common. Accordingly, you may tweak the experience of the customers who have similar feature sets.

3. Ensure an omnichannel experience

Businesses need to ensure consistent customer experience from all the different offline and online channels where customers might contact and interact. More than 45+% of customers stop purchasing from a business after having a negative experience from any of the channels.

So, ensuring an omnichannel experience is the key to having an optimized brand reputation. For this, you need to use the right tools like Birdeye to not miss any of the customer queries and stay on top of customer interactions on any of the channels.

4. Consistently collect customer feedback

To be aware of changing customer expectations, businesses have to collect customer feedback via reviews and surveys in a consistent manner.

The use of reviews and surveys collectively is useful in collecting in-depth feedback about the problem. This way, businesses will have enough information to deal with the issue effectively.


On the concluding note, it is clear that behavioral inclinations, purchasing patterns, and interests of customers keep on changing, and accordingly their expectations vary.

Therefore, businesses need to comprehend their audience and adapt their strategy to meet and exceed their expectations. Use the aforementioned tips for meeting customer expectations to stand out in the competition in your industry.

What are the most common customer expectations in your industry?

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